NEED more lol
I've stopped reaching for anything else. It matches me perfectly, never creases, and somehow makes my skin look like my skin just better. By far the most natural thing I've ever worn.
J*** · Texas
Just purchased
💖Trusted-by-over-50-000-women💜CC color-correcting tinted serum
5 minutes ago

Discover your perfect match with a lightweight CC serum that blends effortlessly, enhances your natural beauty, and leaves your skin looking fresh, radiant, and beautifully even.
Traditional foundations use static pigments that often fail to match real undertones and may oxidize or shift after application. This CC serum features micro-encapsulated color-correcting pigments that activate as you blend, adapting in real time to warm, cool, neutral, light, tan, deep, and espresso tones.
“I've wasted SO much money on foundations that turned orange on me. This literally adapts to my skin — I genuinely thought it was magic the first time I used it. My husband asked why my skin looked so good and I had makeup on 😂”
Most foundations start breaking down after a few hours, especially around oily areas, the nose, and fine lines. Heat and humidity can make them streak, crease, and fade. This CC serum delivers waterproof, sweat-resistant wear for up to 16 hours. From morning workouts to humid commutes and long days, it helps your complexion stay smooth, even, and fresh-looking without constant touch-ups.
“I wear this to the gym at 6am and straight to the office after. It literally never moves. I stopped keeping powder in my purse — didn't need it once.”
Many traditional makeup formulas can leave skin feeling tight, dry, cakey, or older-looking by midday because they sit heavily on the surface and emphasize texture. This CC serum is built on a skincare-serum base that provides continuous deep hydration for up to 24 hours. Skin looks plumper, fresher, and more radiant while still receiving tone-evening coverage.
“My skin has never looked better with makeup on. It doesn't settle into my lines anymore. I'm 41 and people keep asking what I'm doing differently — honestly? I just stopped using regular foundation.”
No primer, no color corrector, no setting spray, no brush, and no complicated blending technique. Apply one dot with your fingertips, blend for about 90 seconds, and let the adaptive pigments settle into a natural-looking finish. It is designed for busy mornings, minimalist routines, working moms, and anyone who wants polished, even-looking skin without a long makeup process.
“As a mom of 3 I have approx. 4 minutes to get ready. This is literally the only thing I put on my face now. I look awake, my skin tone looks even, and my coworkers think I've been getting more sleep lol”
So-called “one-shade-fits-all” products often fall short, especially on deeper, warmer, or richer complexions, sometimes appearing grey, ashy, or overly orange. This CC serum is available in a range of shades from Light to Espresso, designed to better match different skin depths and undertones. Its smart pigments help visibly neutralize redness, sallowness, uneven tone, and hyperpigmentation for a more balanced look.
“As a Black woman with warm deep undertones I've NEVER found a tinted serum that didn't look ashy on me. This one actually works on my skin. I cried a little. I'm not joking.”
Whether you're 22 or 55, a gym-goer or a CEO, this serum was formulated to work beautifully for every woman, every skin tone, and every lifestyle.
Scientific experiment for all skin types
Vegan, cruelty-free, waterproof formula
* Results based on a survey of 4,125 customers.
Apply a single dot of the CC Serum onto your fingertip. A little goes a long way.
Use your fingers to gently blend directly into skin and allow 1–2 minutes for the smart pigments to fully match your unique tone.
Walk out the door with 16-hour flawless wear and 24-hour deep hydration locked in. No setting spray needed.
Not a foundation. Not a skin tint. A color-correcting serum that reads your skin and adapts to your exact tone — no shade-matching, no guesswork.
Encapsulated pigments stay neutral in the bottle. The second you blend, friction bursts them and releases color.
The released pigment reads your skin's warmth and tone, settling into your exact match in 1–2 minutes.
A complex of color-correcting clays cancels redness, dullness and shadows underneath — so skin looks even, not masked.
Cancels redness & dullness while blurring the look of texture.
Brightens and visibly minimizes the look of pores over time.
Softens the look of fine lines so nothing settles into creases.
Shift on contact to match your exact skin tone — no orange, no mask.
Deep, weightless hydration that plumps skin all day.
De-puffs and energizes tired, dull-looking skin.
A lightweight blend of skin-loving ingredients designed to help your complexion look smoother, brighter, and more even.
Helps reduce the look of puffiness and refresh tired-looking skin for a more awake appearance.
Helps hydrate and visibly plump the look of skin for a smoother, fresher-looking finish.
Rich in fatty acids to help nourish the skin and support a comfortable moisture barrier.
Help color-correct, even the look of skin tone, and softly blur the appearance of visible imperfections.
Helps brighten the appearance of skin, visibly refine the look of pores, and promote a smoother, more even-looking complexion.
Help blend seamlessly with your skin tone for natural-looking coverage and a smooth, even-looking finish.
See how our CC color-correcting tinted serum stacks up against the competition.
|   | Us | Others |
|---|---|---|
| Adapts to your exact tone | ||
| Never cakes or creases | ||
| Feels weightless on skin | ||
| Waterproof, won't transfer | ||
| Skincare-grade actives inside |
I've stopped reaching for anything else. It matches me perfectly, never creases, and somehow makes my skin look like my skin just better. By far the most natural thing I've ever worn.
I was so skeptical about a shade that 'adapts,' but it genuinely warmed right into my tone. No orange, no mask, no fuss. It lasted through a full workday and still looked fresh at night.
This is the first tinted product that actually loves my dry skin. It melts in like a serum, stays hydrated all day, and doesn't settle into a single line. I've already bought my second bottle.
CC stands for color-correcting. CC color-correcting tinted serum is a next-generation complexion product that helps even the appearance of skin tone while providing lightweight, buildable coverage with skincare benefits. CC color-correcting tinted serum is powered by encapsulated smart pigments that burst and adapt as you blend. Each shade flexes across a range of skin tones.
BB creams typically focus on hydration and lightweight coverage, while CC creams are designed to help color-correct, brighten, and even the appearance of skin tone. CC tinted serum combines color-correcting benefits with skincare ingredients and color-adapting technology to create a personalized-looking shade match for a next-generation color-correcting product.
Tinted moisturizers primarily provide hydration with sheer to buildable coverage. CC color-correcting tinted serum delivers skincare benefits and lightweight coverage. Additionally, it provides 24-hour hydration, 16-hour wear, and is waterproof. It is also powered by encapsulated smart pigments that burst and adapt as you blend. Each shade flexes across a range of skin tones.
It is not a foundation or a skin tint. CC color-correcting tinted serum lives in its own category. Unlike traditional foundations that require precise shade matching and often provide fuller coverage, CC tinted serum starts as a neutral base and transforms to a personalized shade match. Powered by encapsulated pigments, the formula activates as you blend to create a seamless-looking match. The formula provides lightweight coverage with a natural, skin-like finish while feeling more like skincare than makeup.
CC color-correcting tinted serum helps smooth, even, and blur the look of skin while providing 24-hour hydration, 16-hour wear, and a natural, skin-like finish. This serum is infused with skin-loving ingredients like niacinamide to help brighten and minimize the look of pores, caffeine to energize and reduce the look of puffiness, and hyaluronic acid to hydrate and plump. It also features Smart Clay Complex, a blend of clays: rose to even, white to soften, gold to brighten, green to balance, and red to nourish.